Lazy Essentials

Identity

Lazy Essentials is a women’s wear label from Shanghai by designer Li Yunjia. It’s a sub-brand of Li’s main lable L.YUNJIA (this project is still on-going).

I deisgned the concept and visual of the brand’s logotype and logomark. Also printed materials including hang tag and packaging.

Visit L.YUNJIA’s website here.





Copyright © Amy Chang